The Minato Residence — A Japanese residential identity in Hai Phong
In 2019, while working at DAIKO Vietnam, I had the opportunity to design the logo and a range of brand materials for The Minato Residence, a Japanese-developed residential project in Hai Phong, Vietnam.
The project was developed by Minato Vietnam, with investment from Fujita and Takara Leben, and introduced a large-scale residential development along the Lach Tray River. My role focused on creating the visual identity and applying it across the brand materials I was responsible for during the project.
Worked on
At
DAIKO Vietnam, 2019
The Idea
The Minato Residence was shaped by a distinctive context: a Japanese-invested residential development in Hai Phong, one of Vietnam’s major port cities.
The identity had to live beyond a single logo, appearing across different project communications and printed materials while maintaining a clear and consistent presence.
Looking back, what stands out to me is how the identity became part of a much larger commercial environment — one that brought together architecture, property communication and a distinctly Japanese positioning.
The Work
My contribution centred on the project logo and the brand materials I was responsible for while working at DAIKO Vietnam. From the core identity, the visual language was carried across different applications, creating a consistent presence throughout the materials I worked on.
I designed the logo for The Minato Residence and developed its application across the brand materials within my scope of work.
The logo served as the main visual anchor, giving the project a recognisable signature that could work across different scales and formats. Across the applications, the identity needed to sit comfortably alongside architectural imagery, project information and sales-oriented content without losing its presence.
The result was a visual foundation that could be applied consistently across the materials produced for the project.
Takeaway
Looking back, this project taught me that a brand identity is only as strong as the way it holds together across real applications. Designing the logo was just one part of the work; seeing it carried through project communications, print and promotional materials gave me a much clearer understanding of consistency, scalability and how visual decisions need to support a wider brand system.
It was also an early experience of working on a large commercial project within a Japanese agency environment — something that later influenced how I approach structure, detail and collaboration in my design work.
